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Job at Digital Media Buyer/Planner at Sponge Limited


Job Details

Sponge Limited, is a leading Mobile-First full service digital marketing agency that delivers outstanding mobile and digital campaigns for some of the biggest brands across Africa.

We are recruiting to fill the position below:

Job Title: Digital Media Buyer/Planner

1. Media Planning

  • Working with the client and the account team to understand the client’s business objectives and advertising strategy.
  • Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns.
  • Making decisions on the best form of media for specific clients and campaigns.
  • Undertaking research and analyzing data using specialist industry resources.
  • Identifying target audiences and analyzing their characteristics, behavior and media habits.
  • Presenting proposals, including cost schedules, to clients.

  2. Media Buying 

  • Negotiating rates with vendors.
  • Preparing a media schedule for client approval.
  • Executing media buys, issuing insertion orders.

 3. Media Implementation and Campaign Management

  • Gathering of creative specs and working with creative team to direct development of creative.
  • Trafficking, tagging and QA.
  • Managing ad server set-up and tag generation.
  • Troubleshooting campaign issues.
  • Billing reconciliation.

  4. Reporting and Analysis

  • Pull reports for optimization analysis.
  • Analyze performance data and provide optimization recommendations.
  • Work with media and lead gen partners to help optimize the campaigns.
  • Support the team with Digital Media Buying and Planning for all our clients and will also assist in producing various reports on a daily, weekly and monthly basis, as well as other projects on an as needed basis

Job Requirements

Min Required Experience:

Not Specified

Min Qualification:


Desired Courses:

Not Specified

Other Requirements:


  • The ideal candidate possesses a bachelor’s degree in any discipline.
  • Any certificate in digital media and marketing such as Google Adwords, CIM Certificate, IAB certification, etc.
  • Experience using online advertising dashboards such as Google Adwords,Facebook Advertising, Twitter Advertising, etc.
  • Experience using ComScore, Neilsen NetRatings, Google Analytics, and other digital media measurement.
  • Knowledge and experience of programmatic advertising would be an advantage.
  • Highly efficient in Microsoft Office (Powerpoint, Excel, Word).
  • Proficient use of email (Gmail, Microsoft Outlook).
  • High numeracy skills, a flair for numbers, effective research and analytical skills, proven negotiation skills, creative and strategic thinking.
  • Strong interpersonal, verbal and written skills as well as proven ability to develop well-written documents and presentations.



  • A competitive base salary based on your skills and qualifications.
  • A pleasant work environment with like personalities.
  • On-job training provided to improve your professional skills.
  • Opportunity for growth within the company as we are quite fast paced

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